About Cheeky Rascals

Cheeky rascals logo with a picture of the founder Selina Russell

About Cheeky Rascals.

Cheeky Rascals supplies mums and dads* with brilliant nursery products from across the globe. We bring these products back to the UK for you to buy online and on the high street.

As a new mum working and living in France, Selina Russell found lots of innovative parenting products that were unavailable in the UK. Her friends clearly agreed! With each trip back home, she found herself sourcing various bits and pieces for her fellow new mums. Turning this in to a business seemed an obvious next step. Armed with a few leaflets and a van full of products, Cheeky Rascals was born.

The founding principle of the business has always been to find useful baby kit that makes family life easier. Having started at the kitchen table and moved to the shed, the Cheeky Rascals team is now based in Hampshire. Selina is a well-known member of the nursery industry and sits on the board of the Baby Products Association (BPA)

Charity work

The team loves a fundraiser! Charity Bake Offs to sponsored bike rides and we have regular money raising events in the office.

Selina has recently started to work with a village in Uganda and our most recent investment has bought a water tank that has made clean water easily accessible to a population of 600. Previously, water had to be carried 600 metres every day by the women and children of the village.

Never one to miss a good opportunity therefore Selina contacted many other nursery and baby goods brands in the UK for donations of baby kit. We had an amazing and very generous response from our colleagues and partners, and took suitcases full of baby kit that helped families and local charities.

Other information

If you have any questions, comments or suggestions you can email us on: smile@cheekyrascals.co.uk or call on 01730 895761.

*you can also find our products in some of your favourite shops. From John Lewis and JoJo Maman Bebe through to Amazon and many independent shops too.

If are interested in finding out more about Izmi baby and would like to read more about how it all started please have a look at our about Izmi page.