
Perfect for newborns
Safe, snug comfort from day one.
Ideal from 2.5kg

Luxury bamboo fabric
Ultra-soft. Breathable. Expert-designed for stretch, strength and unparelled support.

On in seconds
Tie on. Pop them in. Go.

Kind to postnatal bodies
Seamless comfort. Zero pressure. No buckles. No digging.
free 1-to-1 fit checks
With our expert team on WhatsApp for 100% carrying confidence.
safety accredited
15 years of carrier design expertise. Safety tested to 11kg.
NHS-loved
Used by hospitals, midwives and maternity teams across the UK.
Frequently Asked Questions
Is the Izmi Baby Wrap easy to use?
Yes! And it gets even easier with a bit of practice. Like tying shoelaces: after a few goes, you’ll do it without thinking (even on 3hrs sleep).
Is there a video of how to tie it?
How do I know if I’m wearing it right?
By making sure you tie your wrap nice and tight, then checking that your baby is High,Tight and In Sight:
HIGH: Your baby should be positioned upright and high enough on your chest that you’re able to easily kiss the top of their head - without craning your neck forwards.
TIGHT: Your Izmi should be worn tightly around you and your baby. This will help ensure that your baby cannot slump down inside the carrier and that their airways are protected.
IN SIGHT: Always ensure you can see your baby’s face. Never cover your baby’s face with the wrap or your clothing.
Watch our video tutorials here; and there are full printed instructions with your wrap. For extra reassurance or guidance, get your Free Fit Check from our experts.
How do I get the Free Fit Check?
For extra reassurance or guidance, simply send a photo of you in your Izmi via WhatsApp to Hannah and the team, and we’ll guide you with personalised tips to adjust and improve the fit.
Prefer a chat? Call or video us on WhatsApp, Monday–Friday, 9am–5pm. If we’re busy, leave a message and we’ll call back ASAP — no fixed slots, because babies don’t do schedules!
What age/weight is the Izmi Baby Wrap for?
Ideal from day one from 2.5kg/5.5lbs. Safety tested up to 11kg/24lbs. Perfect for your baby’s first months.
0 to 4-6 months: You’ll likely wear it for many hours each day.
6 months+: Still perfect for cuddles and naps; but as your baby becomes more active, you may find our Izmi Baby Carriers offer more structured support and stability.
Note: Some older labels/packaging may state a max weight 9kg, but it has since been retested to a higher limit.
What carrying positions does the Izmi Baby Wrap do?
Parent-facing Front Carry (0 months+) and Hip Carry (4 months+)
Is it machine washable?
Yes. Spot clean as needed. Machine wash on a cool, gentle cycle when it gets really grubby, then air dry.
What's the difference between this and the Izmi Breeze Baby Wrap?
The Izmi Baby Wrap is our premium wrap – and our all-time bestseller for a reason. Made from our exclusive soft-touch bamboo blend, it's luxuriously soft, naturally breathable, and offers the perfect balance of stretch and support. It has hemmed edges and a slightly wider cut than most wraps for extra stability
The Izmi Breeze Wrap is our lighter alternative, made from silky-soft mesh. Still super supportive, but cooler and more compact – perfect for hot weather or keeping in your bag for quick, on-the-go carrying. It packs into its own pocket and dries fast too.
Both wraps work in the same way with 2-way stretch and fit all parents — but if you want the strongest, most supportive wrap for everyday wear in all seasons, get the Izmi Baby Wrap.
What's the difference between this and the Izmi Essential Wrap?
The Izmi Essential Wrap is our basic cotton wrap, available from a range of UK retailers. It’s a great simple, comfy, affordable wrap to get started.
Both are safe from newborn and designed to fit all parents. But if you're after the softest feel, best support, and longer-lasting comfort, the Izmi Baby Wrap is the one to choose.
Made from our exclusive soft-touch bamboo blend, it’s luxuriously soft, naturally breathable, and offers the perfect balance of stretch, support, and comfort. Expertly designed with hemmed edges and a slightly wider cut, it offers extra stability and longevity.
Where is the Izmi brand from?
London, UK. All Izmi carriers are designed in South West London, to be precise. All Izmi carriers are shipped from our UK warehouse in Hampshire.
No bots here, just real life babywearing-expert-humans.
You can even call Hannah and the team on 0345 222 9004 or WhatsApp us on 07984 377 871.
Is the Izmi Baby Wrap safe for my baby's hips?
Yes. The Izmi Baby Wrap is ergonomically designed and fully adjustable, so your baby's hips are safe and supported in the ideal M position.
The M position means that their knees are supported slightly higher than their bum, with the fabric of the carrier supporting them across the whole of their seated width, from one ‘knee pit’ to another. This is the ideal position to support your baby’s developing hip joint.
Read more about what we affectionately call "The Hip Thing."
Can I carry twins in the Izmi Baby Wrap?
Izmi Baby Wraps are safety tested to carry one baby. If you’d like to use your Izmi Wrap to carry two babies at once, be sure to get advice from a babywearing or health professional first.
What Safety Standards is it tested to?
Tested to Safety Standard CEN/TR 16512:2015. Our team of babywearing experts have been rigorously testing and improving our carriers for since the very first designs in 2010.
Do you ship internationally?
Yes. Delivery time to Europe and non-mainland UK is estimated 5-10 working days. Delivery time to all other countries is estimated 7-14 working days. We are not able to sell to customers in Canada or the USA.
Shipping costs are calculated at checkout, once you have entered your delivery address.
International orders have a minimum order value of GBP£40 excluding shipping.
Customs fees, import duties and taxes vary by country and product. Calculation and payment of these charges are the sole responsibility of the buyer and are NOT included in the shipping cost.
Non-UK orders are shipped with Royal Mail or UK Mail, via our friends and logistics partners at Cheeky Rascals.
If you would like to purchase from a country which is not currently listed at checkout, please contact us at info@izmibaby.co.uk.