We don’t mess around with your data. We only use what we need, to help you get the right carrier and feel confident using it. This page explains what we collect, why we collect it, and what we do with it.

This website is operated by Izmi Baby Limited. If you ever have questions about your data, just get in touch.

When you place an order, we collect your name, contact details, delivery address and payment information so we can process and deliver your order, send updates, and handle any queries or returns. Payment details are handled securely by third-party providers, not stored by us.

If you contact us by email, WhatsApp or social media, we’ll use the information you share to help you. That might include answering questions, troubleshooting, or helping you with a fit check. If you send photos or videos for a fit check, we only use them to support you in getting a safe and comfortable carry. We do not use or share these images for marketing without your clear permission.

If you choose to receive emails from us, we may send you helpful tips, product updates or offers. You can unsubscribe at any time.

If you leave a review on our website or through one of our review platforms, you are giving consent for that review, your name, and any photos or content you submit alongside it to be used and shared publicly, including on our website, social media, and marketing materials.

We do not sell your data. We do not spam you. And we don’t collect information we don’t need.

We use trusted third-party platforms to run our business, including our website provider, payment processors, email platforms and analytics tools. These providers only process your data on our behalf and are required to handle it securely.

Like most websites, we use cookies and similar technologies to make the site work properly, understand how it’s being used, and improve your experience. You can control cookies through your browser settings.

We only keep your data for as long as we need it to fulfil orders, provide support, and meet legal or accounting requirements. After that, it’s deleted or anonymised.

You have the right to access the data we hold about you, correct it, or ask us to delete it. If you want to do any of that, just get in touch and we’ll sort it.

We take data security seriously and use appropriate measures to protect your information, including secure systems, restricted access and standard protections like passwords and two-factor authentication.

Some of the services we use may process data outside the UK or EU. Where that happens, we make sure appropriate safeguards are in place.

We may update this policy from time to time to reflect changes in how we work or legal requirements. If anything here feels unclear, just ask. 

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