Izmi® and Izmi Baby are trading name of Izmi Ltd. Registered company number: 09870888. Registered office address: Liss Mill, Mill Road, Liss, England, GU33 7BD, UK.
Izmi is part of the Wear My Baby family. Izmibaby.co.uk is managed and administered by Wear My Baby Ltd. All content at izmibaby.co.uk is copyright Wear My Baby Ltd 2023.
Izmi Baby Carrier, Izmi Breeze Baby Carrier, Izmi Toddler Carrier, Izmi Breeze Toddler Carrier, Izmi Hood and Izmi Pocket are supplied exclusively by Wear My Baby.
Wear My Baby is a trading name of Wear My Baby Ltd. Registered company number: 10347080. VAT number: 318875956. Registered address: 58 Upper Tooting Road, London, SW17 7PB, UK.
Product suitability and decriptions
While we always endeavour to provide accurate images of our products, please note that all images on this website are for representation purposes only. Please note that the actual colour and appearance of all our products, particularly where made of fabric, may be different to how they appear when viewed on a screen, and may have slight variations in colour and texture when compared to the product photos provided.
Any product descriptions given in addition to manufacturers' guidelines are based on assessments by Izmi/Wear My Baby's experienced Consultants, and feedback from the many families we work with. Any such descriptions are subjective and do not supersede manufacturers' guidelines.
Website Terms and Conditions
These Terms and Conditions outline the rules and regulations for the use of this website and the services we provide. By accessing or using our website, you agree to comply with these Terms and Conditions. If you do not agree with any part of these terms, please refrain from using our website.
Definitions 1.1. "Website" refers to izmibaby.co.uk. 1.2. "User" refers to any individual or entity accessing or using our website. 1.3. "Customer" refers to any user who purchases products from our website. 1.4. "Products" refers to any goods or services available for purchase on our website.
Intellectual Property Rights 2.1. All intellectual property rights, including trademarks, copyrights, and logos, displayed on our website are the property of Wear My Baby Ltd (© Wear My Baby 2023, all rights reserved) under licence from Izmi Baby Ltd. 2.2 Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following: You may print or download extracts for your personal and non-commercial use only. 2.3 You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other forms of electronic retrieval system.
Website Use 3.1. Users must be at least 18 years old or the legal age to enter into a binding agreement in their jurisdiction to use our website. 3.2. Users are solely responsible for providing accurate and up-to-date information during the registration or checkout process. 3.3. Users agree not to use our website for any unlawful or unauthorized purposes. This includes, but is not limited to, transmitting any harmful viruses, attempting to gain unauthorized access to our systems, or interfering with the proper functioning of our website. 3.4. We reserve the right to suspend or terminate a user's account if we suspect any fraudulent, abusive, or inappropriate behavior.
Product Information and Pricing 4.1. We strive to provide accurate product information, including descriptions, images, and prices. However, we cannot guarantee the accuracy or completeness of such information. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update information at any time without prior notice. 4.2. Prices displayed on our website are in GBP (British Pounds) and are subject to change without notice. While we make every effort to ensure accurate pricing, errors may occur. In the event of a pricing error, we reserve the right to cancel or refuse any orders placed at the incorrect price.
Orders and Payment 5.1. Placing an order on our website constitutes an offer to purchase the selected product(s). All orders are subject to our acceptance. 5.2. We accept payment via the approved payment methods displayed on our website. By providing payment information, you represent and warrant that you are authorized to use the selected payment method and that the information provided is accurate and complete. 5.3. We reserve the right to refuse or cancel any orders at our discretion, including but not limited to cases where the product is out of stock, payment is not authorized, or there are errors in product information or pricing.
Shipping and Delivery 6.1. We strive to process and ship orders promptly. However, delivery times may vary depending on the shipping method and destination. 6.2. Customers are responsible for providing accurate and complete shipping information. We are not liable for any delays or losses resulting from inaccurate or incomplete address details provided by the customer. 6.3. Any customs duties, taxes, or additional fees incurred during international shipments are the responsibility of the customer.
Returns and Refunds 7.1. Our returns and refunds policy is available on our website and governs the process for returning products and requesting refunds. 7.2. Customers must adhere to the instructions provided in our returns and refunds policy to initiate a return or refund request. 7.3. We reserve the right to refuse returns or refunds if the products are not returned in their original condition or if the return request does not comply with our returns and refunds policy.
Limitation of Liability 8.1. To the extent permitted by law, Wear My Baby shall not be liable for any indirect, incidental, special, or consequential damages arising out of or in connection with the use of our website, products, or services. 8.2. Wear My Baby's total liability, whether in contract, tort, or otherwise, shall not exceed the total amount paid by the customer for the specific product(s) in question.
Governing Law and Jurisdiction 9.1. These Terms and Conditions shall be governed by and construed in accordance with the laws of England and Wales. 9.2. Any disputes arising out of these Terms and Conditions or the use of our website shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Amendments 10.1. Wear My Baby reserves the right to modify or amend these Terms and Conditions at any time. The updated version will be effective upon posting on our website. 10.2. It is the user's responsibility to review these Terms and Conditions periodically for any changes. Continued use of our website after any modifications constitutes acceptance of the updated Terms and Conditions.
If you have any questions or concerns regarding these Terms and Conditions, please contact us at firstname.lastname@example.org.
User Generated Content (UGC) relating to Izmi
1. At Izmi, we value and appreciate the feedback and content shared by our users through reviews, comments, and other forms of User-Generated Content (UGC). By submitting any UGC on the izmibaby.co.uk website, you agree to the following terms:
2. Grant of Rights:
By submitting UGC, you grant Izmi/Wear My Baby a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, and display such content (in whole or part) and/or to incorporate it in other works in any form, media, or technology now known or later developed.
You acknowledge that Izmi/WearMyBaby shall be the sole owner of all rights, title, and interest in and to any derivative works created based on or incorporating your UGC, and you hereby waive any moral rights in such content.
4. Public Display:
UGC may be publicly displayed on the izmibaby.co.uk website, social media channels, marketing materials, or other platforms owned or operated by Izmi/WearMyBaby.
Izmi/Wear My Baby reserves the right to moderate and remove any UGC that violates our terms of service, community guidelines, or applicable laws.
You are solely responsible for the UGC you submit, and you represent and warrant that you have all necessary rights to grant the licenses and permissions described in this section.
8.By submitting UGC on izmibaby.co.uk, you agree to these terms and conditions. If you do not agree with these terms, please do not submit any UGC on our platform.
We are committed to safeguarding the privacy of our customers, clients and website visitors This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.
In this policy, "we", "us" and "our" refer to Wear My Baby.
How we use your personal data
In this section we have set out:
(a) the general categories of personal data that we may process;
(b) in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;
(c) the purposes for which we may process personal data; and
(d) the legal bases of the processing.
We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.
We may process your account data ("account data"). The account data may include your name and email address. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.
We may process your personal data that are provided in the course of the use of our services ("service data"). The service data may include health conditions as disclosed to us for the purposed of being able to offer professional babywearing advice as requested, age of children and other personal information. The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
We may process information that you post for publication on our website or through our services ("publication data"). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
We may process information contained in any enquiry you submit to us regarding goods and/or services ("enquiry data"). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent.
We may process information relating to transactions, including purchases of, or requests to purchase, goods and services, that you enter into with us and/or through our website ("transaction data"). The transaction data may include your contact details, your card details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business.
We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
In addition to the specific purposes for which we may process your personal data set out in this section, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Please do not supply any other person's personal data to us, unless we prompt you to do so.
Providing your personal data to others
We may disclose your personal data to any member of our franchise insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.
We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
We may disclose date to our website subcontractors identified at groundwork.cc insofar as reasonably necessary.
Financial transactions relating to our website and services may be handled by our payment services providers, PayPal, iZettle and WorldPay. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, deposits or equivalent, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers' privacy policies and practices at
In addition to the specific disclosures of personal data set out in this section, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
Retaining and deleting personal data
This section sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes. We may retain your personal data, including usage, account, profile, service, publications, notification and correspondence date will be retained for a maximum period of 10 years following initial contact.
Notwithstanding the other provisions of this section, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy.
We may notify you of changes to this policy by email or through any private messaging system on our website.
In this section, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
Your principal rights under data protection law are:
(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to data portability;
(g) the right to complain to a supervisory authority; and
(h) the right to withdraw consent.
You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.
You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
In some circumstances, you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.
In some circumstances, you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.
You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To the extent that the legal basis for our processing of your personal data is:
(a) consent; or
(b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.
To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
You may exercise any of your rights in relation to your personal data by written notice to us in addition to the other methods specified in this section.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
Cookies that we use
Cookies used by our service providers
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);
(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
(e) https://support.apple.com/kb/PH21411 (Safari); and
Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.
This website is operated by Wear My Baby Ltd.
Wear My Baby is registered in England and Wales under registration number 10347080 and our registered office is at 58 Upper Tooting Road, London, SW17 7PB, UK.
Our principal place of business is at 58 Upper Tooting Road, London, SW17 7PB, UK
You can contact us by post at this address, by telephone on 0345 222 9004 or by email at email@example.com
Data protection officer
Our data protection officer's contact details are: firstname.lastname@example.org